New Look for a Safe Space
New Look in Truro is now acting as a safe space for young people in the city.
The city's New Look have launched a new campaign, where any young person feeling at risk can ask a member of staff for help, or if they need to do so discretely, they can ask the question, 'is my sister working today?’.
This will signal to the staff that they need help and to take the young person off the shop floor to a safe space and call for support.
The #ismysisterworkingtoday campaign is a collaboration between New Look and CLEAR, a Cornish based charity that supports children, young people and adults impacted by abuse and other emotional trauma.
It's also part of the Safer Streets programme, which aims to tackle anti-social behaviour and violence against women and girls in and around Truro.
Elaine Wrigley, Head of People Experience and Inclusion at New Look said: "We are delighted to be able to provide Truro customers with a new ‘safe space’.
"Supporting our local communities is important to New Look and this initiative further underpins our commitment to our customers and the community as a whole.
"We would like to thank CLEAR for all their support and encouragement in bringing this campaign to life."
Rachel Jones, CLEAR Business Development Manager said: "Good luck to New Look Truro with this exciting and much needed new initiative.
"We are pleased to have worked with the New Look team on this campaign and to support them to develop the skills required to recognise and call out negative behaviour, to act safely and to support a young vulnerable person.
"Part of CLEAR’s mission is to help prevent abuse from occurring and our training, information and awareness raising is a key part of this."
CLEAR is part of the Violence Against Women and Girls (VAWG) strand of the Safer Streets Truro project, delivering training and support for businesses to prevent and reduce violence against women and girls and to support employees and customers affected by it.
As part of Safer Streets Truro project the CLEAR offer for Truro employers includes Level 3 Lifetime Qualification in Safeguarding Children and Vulnerable Adults, Mental Health First Aid Training, Domestic Abuse Awareness, Critical Incident Support, Peer Support Training, policy development, and bespoke workshops to meet individual business needs.
CLEAR for Business is a workforce offer with an important difference. By investing in your workforce through CLEAR you will also be helping many other people in the county that we are proud to call home. Every penny of surplus income will be reinvested into our charitable work providing therapy and counselling for children and adults across Cornwall who have been harmed by abuse, violent crime and other traumatic events.
Check out the news coverage here
And see Rachel's interview on Facebook here